Everybody Does It!
Absolutelty everything is being marketing on the internet - and if you're not doing it your losing out.
It's time you tell your story - in words, in video, via email, on Facebook, post your pictures on Pinterest and create great interactive blog posts.
Yes, first you gotta have a great website. Then you need a marketing plan. Include ways to analyze your ROI (Return on Investment) strategies to reach your targeted audience. Then spin it all together for a comprehensive internet marketing plan.
Web Enchantment can help you put it all together. Your business will grow phenomenally. You'll achieve amazing success.
You'll be glad you invested in interent marketing.
Call today and let's get started on your customized interent marketing plan.
Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Where to Start?
Many of us are so excited about the technology and web that we forget key pieces to success: definition of business goals, objectives and overall process for execution. The old “fail to plan, plan to fail” comes to mind. While you need to create the roadmap for your online business – you must certainly decide on what goals and resulting metrics you want to attain. Social media marketing can help you increase the activity around these top goals:
- Website traffic and user behavior (external and internal tracking)
- Conversion and sales tracking
- Page views, ad exposure
- Growing brand awareness (a softer value, takes longer to build)
- Creating a positive brand association and keeping it there (see also reputation management)
- Business development and a broader customer reach
Can I Manage Social Media Myself?
Sure. But do you have time to manage it yourself?
The daily life of a social media manager involves a lot of writing, a lot of Facebook advertising management and following your subject on blogs, Pinterest, YouTube and more.
Then, of course, there’s the actual monitoring of the brand’s page. While I’d love the luxury of checking into my pages every hour on the hour, that’s often just not possible. Plus, it’s not the most productive use of your time.
Web Enchantment uses an online service that pulls together all your social media accounts. Let's work together to get your social network making a difference for your business!